“We’ve been using Blackbox Cosmetics products since June 2012. I highly recommend this 100% nontoxic, gluten and paraben free skin, hair care and now new mineral cosmetics with 42 new products so far in this line. I absolutely love this makeup and I’m not really much of a makeup person because usually I cannot wear any! Until now! Love the way Blackbox is so natural, light, fresh, nontoxic. I love the mascara too that doesn’t burn my eyes and makes my thinned out lashes look fuller. As far as the business opportunity goes there's no other Direct Selling Company that offers what this company does and I say that sincerely because I've been in the industry for over 20 years. This is not the typical MLM which I retired from due to all the hype, drama, unfair practices happening to distributors and leaders including myself. That's why I have been recommending these products and company for five years now. So refreshing!” Gluten Free Lady/Sue Seward
This just in from Founder/CEO Kevin B. Evans at the Blackbox Universal headquarters in Sarasota Flordia -
Dear Independent Sales Associates/Consultants,
As you know, we've been rolling out our new makeup line over the past few weeks. We now have 42 new makeup products available and will be adding many more in the days and weeks to come. Like our skin-care products, our makeup is the highest quality in the industry. They are anti-aging, paraben-free, and loaded with nutrients. Wait until you see some of the unique and excited products we have in store for our customers. I think you will find they are truly incredible and will set a new standard for the beauty, cosmetics, and direct sales industries.
One product recently added to the lineup is our Flawless Complexion Gel. If you haven't tried this product yet, you are in for a big surprise. We are getting many great customer emails and calls stating they have never used such a unique product that has such wonderful coverage and feel. Our Flawless Complexion Gel is a paraben-free, water-resistant, antioxidant enriched gel formula in an airless bottle that dramatically evens out skin tone and reduces the appearance of pores, fine lines, and wrinkles. It also works to lock in moisture, prevent shine, and color correct your skin. Flawless Complexion Gel glides on smooth and can be worn alone or under any powder or foundation. This product comes in 3 different skin tones... Light, Beige, and Medium. It's absolutely fantastic and I predict it will be one of our biggest sellers!
ADDITIONAL MAKEUP ROLLING OUT
This week we're adding Mineral Makeup Eye Shadows, Ultimate Eyeliner Pencils, and Crème Corrector Sticks. These are some outstanding products! Our eyeliner pencils are the highest quality in the industry, rivaling the most expensive brands. We can't wait for our customers to try our Crème Corrector Sticks. There are 3 different shades that serve very different purposes. The coverage is perfect. It's non-greasy, goes on smooth, blends invisibly, and has a nice matte after feel.
**Keep reading below; because we are giving a FREE Crème Corrector Stick (in Peach Shade) to the 1st 500 orders of $50 or more from August 14th-31st, 2017.
A UNIQUE OPPORTUNITY
In my last newsletter update I mentioned we anticipated an increase in interest to become an Independent Sales Associate/Consultant with BlackBox Cosmetics. This is coming to fruition as enrollment of new sales associates is accelerating. Many current sales associates are reporting high responses and sales to their paid advertising and social media efforts. We expect this trend to continue. We are now reaching a much larger age demographic of cosmetics' users. In addition, we are seeing sales rep growth due to our phenomenal commission and bonus structure. It's the highest paying of any direct sales company in the world. In March we increased the shopping cart payout commission by 50% for all Independent Sales Associates/Consultants and increased it 100% for Independent Sales Associates/Consultants that have enrolled 3 sales associates/consultants into their sales organization. That's an enormous increase and very attractive to those seeking a great business opportunity.
Business opportunity ads are doing well for all the reasons stated above. Since initiating our new commission structure and adding our line of makeup, Independent Sales Associate enrollments are up 200%. I believe this can be attributed to these recent changes. In my "Questions for Kevin" section at the bottom of this newsletter I have addressed a marketing option to attract sales associates/consultants into your sales organization.
ANOTHER MAKEUP ROLL-OUT PROMOTION
Many of you stated how much you loved our last makeup roll-out promotion that gave the 1st 500 customers or sales associates one Free FC Concealer with any order over $100.00.
Our promotion from August 14th to the 31st is going to be even better. The 1st 500 Customers that spend $75 or more will receive one FREE Crème Corrector Stick (Seen at the top of this newsletter)! A coupon code is not required. Customers will only need to make sure to get their order in as early as possible to take advantage of this offer. We will be sending this offer to your customers immediately, but you may want to notify them as well.
NEW SHIPPING BOXES
Currently we are shipping some orders in our new signature black logo-branded boxes. They are very high quality with a high gloss finish. Eventually we hope to send most products in our black box and believe it adds a nice personal touch, while promoting our brand.
NEW PREMIUM BUSINESS CARD PROMOTION
We've created some very elegant Premium Business Cards that are now in the shopping cart under Marketing Materials. Our new cards are thick, black, and square. They have a unique pearl texture that adds a very rich and elegant feel. The back of the card is also black, which allows you to write messages or offer a sample using a metallic reflective permanent marker... or we can add a message on the back for a small charge. The unique black box-like square shape and professional high quality of this card will leave a great lasting impression. Online Photos of the card do not do it justice. They equal the highest quality and uniqueness of any Business card I've seen.
Temporarily, we have reduced the price of our Premium Business Cards to $34.95. Also, from now until August 31st, place an order for 250 Premium Business Cards for only $34.95 and we will send you an additional 250 cards for FREE. That's 500 Premium Business Cards for only $34.95! Just add the Premium Business Cards to your shopping cart by August 31st, check out, and an additional 250 cards will automatically ship with the order.
June 6-9th, I attended the Internet Retailer Conference & Exhibition (IRCE) in Chicago. The conferences for this event are designed to benefit companies that primarily do business on the internet to develop strategies and business relationships to help them grow and prosper in this fast-paced medium. I gained some additional insight from my peers and developed some new strategies we will be implementing in the near future. By the end of the conference, I walked away believing BlackBox Cosmetics continues to have the best opportunity in the industry. Many of the companies and business managers I spoke with expressed their difficulty taking advantage of the internet and competing with other online giants. A number of times I heard it stated that Direct Sales Companies have an advantage over many other retail sales formats due to our ability to take advantage of numerous sales channels. I believe this is very true and gives us a unique opportunity. When it comes to using different sales channels, I don't know of any other direct sales company that allows their sales associates to utilize so many different ones. Most have restrictions that make it very hard to sell online. BlackBox Cosmetics does not.
We have other advantages in regard to "the customer experience" and I see opportunities in this area we can implement into our business model. Starting August 14, 2017, we will offer customers free skin-care consultations to help them address their specific needs and suggest the right product to help them to accomplish that goal. This will add an extra personal touch that many large online retailers will never be able to offer. Appointments can be made by phone and online.
Question: "How do I market the Business Opportunity with the addition of our Makeup line and the increase in commission and bonus payouts?"
Answer: We are seeing successful results from many different sources of advertising, however I will use this area to highlight a successful one used to enroll new sales associates/consultants. Most likely you already know how to reach your closest contacts with a quick phone call, email, mailed postcard (found in our Marketing Section), and/or home party, but we will be glad to give you advice in this area if you call our office.
So let's take a look at a successful way to reach the general public interested in an opportunity.
The most common way to reach potential Sales Associates/Consultants is through that person's specific search for a direct sales opportunity or franchise purchase. This is a highly motivated potential Sales Associate taking the time to look for an opportunity such as ours. An individual or couple looking to start their own business or business opportunity will find that BlackBox Cosmetics has the most lucrative and unique opportunity compared to other direct sales companies. They only need to hear about it from finding your ad.
To reach these potential sales associates/consultants, you may want to start an ad campaign with one of the major search providers or on one of the social media platforms. The two most successful ones in our opinion are Google and Facebook. To advertise on Facebook, you will need to log into your account. Below I have posted a picture on the left of the location on Facebook where you can start your ad campaign. The Picture on the right is Google Advertising. To advertise on Google, you can take this link and follow the instructions:https://adwords.google.com/home/#?modal_active=none.
There are two different types of ad formats. 1) Adwords or Keyword Search and 2) Display ads.
Keyword Search ads will show at the top and bottom of Google search pages. You will notice the word (Ad) inside a green square before the website's address. This search feature uses the word or phrase someone searches. When placing your ad, if you use the search phrase: "under-eye serum", anyone that searched that term may see your listing, depending on how often you want the ad to show. This is based on how much you are willing to pay per click and how much you have in your budget to show each day. If you set your budget to spend 50 cents per click at a max of $10 per day... once 20 potential customers click to visit your ad, your ad will stop showing until the next day. Assuming you put $50 in your budget, this will repeat for 5 days until your $50 is depleted. So basically you will have gotten 100 potential customers to come visit your shopping cart, place orders, and/or become a new sales associate.
Display advertisements on these platforms have many different ad sizes. The one below (300 X 250 pixels) is a very common size. Our art department will be happy to customize an ad with your Sponsor Code and/or phone number. We can also create the ad in the different sizes you wish to use. This is a complimentary free of charge service for our Independent Sales Associates/Consultants. The ad below would be targeted to those that visit business opportunity type websites. You could target those looking for franchise opportunities as well.
You can use your own personal phone number to take calls from your ads placed or instruct searchers to call BlackBox Cosmetics' directly. We are happy to take these calls for our sales associates and always go to great lengths to find the source of what prompted their phone call. This way we can enroll them or place an order under the responsible Sales Associate's account. Of course it is imperative you use your Sales Code in your ad and direct the link to your shopping cart.
For more information on keyword and display advertising with Facebook and Google, contact them directly. They have tutorials and customer service set up specifically for this. Both Companies generate the majority of their revenue from paid advertising and very willing to help you. They may even offer you some free advertising to get started.
We look forward to any suggestions or comments you may have about these new products and/or other important matters. Please visit your Blackbox Consultant website at: http://www.shop.blackboxcosmetics.com/ss1669 or Call Sue Seward at 512-557-7523
Kevin B. Evans
BlackBox Cosmetics LLC
BlackBox Universal Inc.